Atlantic City, NJ, June 30, 2026 – Visit Atlantic City is gearing up for its thrilling peak season, providing guests the opportunity to enjoy an array of festivals, outstanding entertainment, thrilling events and new culinary developments. From The Downbeach Seafood Festival to Atlantic City’s newest bottomless brunch at Capriccio at Resorts Casino Hotel and Caesars Beach Club offering a luxury, resort-style experience, Atlantic City’s summer developments are lending itself to an unforgettable summer in the seaside destination.
"Atlantic City is entering the summer season with tremendous momentum, offering visitors more reasons than ever to experience our seaside destination," said Gary Musich, President and CEO of Visit Atlantic City. "From exciting new hospitality offerings, major entertainment acts like Shakira and Rüfüs Du Sol, and America 250 celebrations, Atlantic City continues to evolve while delivering the unique experiences that keep visitors coming back year after year. We look forward to welcoming leisure travelers, meeting attendees and event participants from across the country for what promises to be another vibrant and successful summer in Atlantic City."
Visit Atlantic City experienced strong momentum in the first half of the year by hosting 10 successful events, conventions and conferences that generated 20,991 room nights booked and 100,225 attendees, resulting in a total economic impact of $36,055,733. The seaside destination will continue the momentum going into summer by hosting seven major events and conferences including the return of Jimmy Johnson’s Atlantic City “Quest for the Ring” Championship Fishing Week, New Jersey Cannabis Convention, Arett Sales Open House and more.
WHAT’S NEW IN ATLANTIC CITY
Resorts Casino Hotel Announces Bubbles & Brunch at Capriccio
Resorts Casino Hotel recently announced that its on-site, award-winning Italian restaurant, Capriccio will host Bubbles & Brunch, Atlantic City’s only bottomless brunch, every Sunday from 9 a.m. - 3 p.m. The concept brings together elevated breakfast and lunch selections, including gourmet pastries, made-to-order omelets, Eggs Benedict, prime sirloin and eggs, T-bone pork chops, cavatelli Verdi and more. The menu also offers $15 bottomless mimosas and Bloody Mary's with the purchase of an entree, and all guests receive vouchers for free valet and self-parking. To accompany the bunch, guests can enjoy live music from DJ Joe Castro every week.
Caesars Beach Club Opens to the Public
Caesars Atlantic City officially opened the brand new Caesars Beach Club this June. Caesars Beach Club is an elevated, resort-style outdoor bar, offering a lively, open-air escape with sweeping views of the Atlantic Ocean, blending coastal fare, handcrafted cocktails and DJ-driven music. The space features a mix of thoughtfully designed settings, from lounge-style dining to laid-back loungers and elevated VIP cabanas.
Sitar, Hard Rock Hotel & Casino Atlantic City’s Newest Restaurant Opens on July 17
On July 17, Sitar, a modern Indian Restaurant will officially open at Hard Rock Hotel & Casino Atlantic City, bringing bold flavors and artistry to the destination. The menu was created by Executive Chef, Christopher Corda, blending a contemporary take on the iconic flavors of India, with standout dishes including Dosa En Croute, Coal Fired Butter Chicken, Pastooni Lobster Masala and more.
DESTINATION EVENTS
North Beach Fireworks Spectacular
On July 10, North Beach will host its annual fireworks display, which is free and open to the public. Guests can watch this stunning fireworks display at several prime viewing spots along the north end of the boardwalk, including Steel Pier, Resorts Casino Hotel, Hard Rock Hotel & Casino Atlantic City, Showboat and Ocean Casino Resort. Before the fireworks show, attendees can enjoy live music, drink specials and more throughout the North Beach boardwalk area.
Knee High Knuckle Buster Micro Wrestling
One of Atlantic City’s most unforgettable summer traditions, the Knee High Knuckle Buster Micro Wrestling will celebrate its 10th anniversary at the Ducktown Tavern’s outdoor "Back Duck" Arena on July 18 from 6 – 10 p.m. This larger-than-life Championship Micro Wrestling event features four action-packed bouts culminating in an all-out royal rumble, photo opportunities with the wrestlers, special guests, vendors and interactive activities throughout the evening.
Shakira
On July 25, legendary performing artist Shakira will be performing her Las Mujeres Ya No Lloran World Tour 2026 at Jim Whelan Boardwalk Hall.
Rüfüs Du Sol
Iconic, Grammy award-winning DJ, Rüfüs Du Sol will be performing on the Atlantic City Beach on Aug. 29.
48 Blocks Festival
On Sept. 19, the Atlantic City Arts Foundation is hosting the 48 Blocks Festival, for a fun-filled day of live music, large-scale art instillations, food and stories from all of Atlantic City’s 48 blocks. This free, family-friendly celebration invites guests to immerse themselves in the authentic spirit of Atlantic City through hands-on art activities and delicious flavors from local food vendors.
The Downbeach Seafood Festival
From Sept. 19-20 at Ski Beach in Ventnor from 11 a.m. - 6 p.m., guests can take part in the Downbeach Seafood Festival, a celebration of the Jersey Shore’s coastal flavors. The festival features dozens of seafood vendors and regional restaurants serving everything from lobster rolls and oysters to crab cakes, clams and other fresh local favorites. There will be craft beers, live music, cooking demonstrations, family-friendly activities and competitions, including the annual chowder cook-off.
PROPERTY EVENTS
Drone Shows at Ocean Casino Resort
To celebrate America’s 250th birthday, Ocean Casino Resort is hosting drone shows every Friday in July. Held at The Park overlooking the Atlantic City beaches and Boardwalk, this patriotic spectacle transforms the night with vibrant colors, animated designs and awe-inspiring aerial displays.
America’s Birthday Pop-Up Bar at 1927 Lounge at Ocean Casino Resort
Taking place this June in honor of America 250, the 1927 Lounge at Ocean Casino Resort will debut “America’s Birthday Bar.” This will be an immersive, Americana-inspired pop-up experience that will feature festive decor, themed photo opportunities and specialty cocktails to celebrate the nation’s milestone anniversary. Philadelphia-based beverage partners will add a distinct local element, paying tribute to the birthplace of America.
Borgata Hotel Casino & Spa Fireworks Spectacular
Borgata Hotel Casino & Spa is hosting a Fireworks Spectacular on July 3 in celebration of the Fourth of July weekend. Produced by the world-renowned Fireworks by Grucci, this dazzling 20-minute display of musically synchronized pyrotechnics will light up the Atlantic City skyline in a breathtaking holiday tradition.
Tropicana Fireworks Series
The Tropicana Fireworks Series is returning to Atlantic City this summer, with crafted aerial displays lighting up the sky above the beach and Boardwalk on select Saturdays throughout the summer season.
Water Ice Festival at Ocean Casino Resort
Ocean Casino Resort will be hosting the first ever Water Ice Festival on July 18 at The Park at Ocean, inviting guests to cool off with one of the region’s favorite frozen treats. The Water Ice Festival will feature approximately 30 vendors from across New Jersey, Pennsylvania and Delaware and allow guests to sample traditional and creative flavors, and vote for favorites in a fun-filled atmosphere.
Piggy Bank Pop-Up Bar at Resorts Casino Hotel
Bar One at Resorts Casino Hotel turned into the Piggy Bank Pop-Up Bar until Sept. 7, a limited time experience where every cocktail feels like a win. This lively pop-up brings bold drink specials, themed décor and a high energy atmosphere to the heart of Resorts, complete with live music, promotions and nightly entertainment.
Q3 CONVENTIONS, CONFERENCES & EVENTS IN ATLANTIC CITY
New Jersey Bar Exam
The New Jersey Bar Exam will be held at the Atlantic Convention Center from July 28-29. The standardized exam is administered to law school graduates seeking admission to the New Jersey Bar and tests general principles of law, legal analysis and communication skills. The event expects 1,400 attendees, 60 room nights and $192,482 in economic impact.
Arett Sales Open House 2026
Arett Sales will host its annual Open House at the Atlantic City Convention Center from Sept. 16-17. The two-day event brings together independent garden centers and retailers to explore exclusive show specials, attend buying appointments and connect directly with top vendors across the industry. Designed to help businesses plan for the year ahead, the Arett Sales Open House is known for its efficiency, convenience and strong vendor partnerships, all under one roof in Atlantic City. The event expects 1,400 attendees, 1,356 room nights, and $1,497,038 in economic impact.
New Jersey Cannabis Convention 2026
The 7th Annual New Jersey Cannabis Conference (NECANN) will take place at the Atlantic City Convention Center from Sept. 18-19. This event recruits the largest, most comprehensive group of cannabis industry professionals of any event across the Northeast, bringing new relationships and customers to them. The event expects 3,089 attendees and $807,119 in economic impact.
SHRM New Jersey Annual Conference 2026
The SHRM New Jersey Annual Conference 2026 Conference brings Human Resource (HR) professionals together to the Atlantic City Convention Center from Sept. 27-29. This event supports the Society for Human Resource Management (SHRM) initiatives within the state. It serves as an entry point for HR professionals new to New Jersey or those not currently covered by a local chapter. The event expects 650 attendees, 271 room nights and $548,915 in economic impact.
Q3 SPORTING EVENTS IN ATLANTIC CITY
Atlantic City Jam Fest
The Atlantic City Jam Fest will return to the Atlantic City Convention Center from July 9-10 and will feature over 34 courts under one roof. The tournament features some of the best competition, exposure and vacation experiences that can't be matched anywhere else. The event expects 11,000 attendees, 4,743 room nights and $5,927,458 in economic impact.
Jimmy Johnson’s Atlantic City “Quest for the Ring” Championship Fishing Week
Taking place from July 12 - 18, the annual Jimmy Johnson’s Atlantic City “Quest for the Ring” Championship Fishing Week returns as a premier offshore fishing tournament that brings elite teams to compete along the New Jersey coast for a coveted championship ring. Hosted in partnership with the Atlantic City Sports Commission, the event features multiple days of high-stakes fishing, public weigh-ins at Atlantic City and Ocean City, MD, and lively nightly hospitality and entertainment. It combines world-class sportfishing with a festival-style atmosphere throughout the week. The event expects 1,500 attendees with 1,500 room nights and $2,378,036 in economic impact.
Jersey Jumps Beach Vault
The Jersey Jumps Beach Vault returns to Atlantic City’s Arkansas Avenue Beach from Aug. 1-2, for its 18th annual event. Athletes from across the region will take to the sand for this one-of-a-kind pole vault competition, which brings together high school, collegiate and elite competitors for an action-packed weekend on the beach. With the Atlantic Ocean as a backdrop and the lively summer atmosphere of the Boardwalk, the event offers an unforgettable experience for both athletes and spectators. The event expects 500 attendees, 50 room nights and $$119,395 in economic impact.
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About Visit Atlantic City
Visit Atlantic City is a 501(c)(6) organization formed and funded as a public-private partnership by the Casino Reinvestment Development Authority (CRDA) to create economic development through leisure tourism, conventions, sporting events, film production and group tourism.
Atlantic City is a premier travel destination on the East Coast with the first Boardwalk to open in the United States. Attracting visitors with its diverse array of tourism offerings, Atlantic City is home to nine casino resorts, an eclectic culinary scene, vibrant history, thrilling entertainment and family-friendly adventures, making it the ultimate destination where celebrations live on and inspire visitors to create memory making moments.
For complete Atlantic City tourism and convention information, visit www.visitatlanticcity.com. Follow us on Facebook, Twitter, Instagram and LinkedIn.
About the Atlantic City Sports Commission
The Atlantic City Sports Commission was officially formed on January 13, 2015, as a 501 (c)(3) organization with the support of Visit Atlantic City and the Casino Reinvestment Development Authority (CRDA) to attract sporting events, conventions and competitions to Atlantic City.
For more information, visit www.atlanticcitysports.org. Follow us on Facebook, Twitter, Instagram and LinkedIn.
Media Contacts
MMGY
visitatlanticcitypr@mmgy.com
Visit Atlantic City
Jessica Kasunich
jessicak@visitatlanticcity.com
