From rolling the dice to winning big, the interactive game board will take over Vanderbilt Hall, spotlighting how Atlantic City inspired the beloved game
Atlantic City, NJ, Sept. 14, 2026 – Visit Atlantic City is taking over Vanderbilt Hall at Grand Central Terminal with a life-sized Monopoly activation, bringing the excitement of the world’s favorite board game to New York City from Oct. 2 - 4, 2026. Developed under license by Hasbro, a leading games, IP and toy company, the three-day experiential pop-up invites locals and visitors alike to step directly onto a fully walkable game board and explore Atlantic City’s attractions and experiences through interactive play. The activation brings Visit Atlantic City’s Land on Fun campaign to life, giving visitors a playful preview of the experiences, entertainment and attractions awaiting them in the destination famously known as America’s Playground.
As a part of the experience, visitors will enter a life-sized Monopoly experience inspired by Atlantic City, complete with oversized dice, destination-themed game pieces and board spaces highlighting everything from the iconic Atlantic City Boardwalk and world-class casino resorts to top-tier culinary offerings, entertainment, arts and attractions. Mr. Monopoly himself will also make a special appearance, giving guests the chance to meet the iconic character and snap a photo. As they move through the experience, players can pose for interactive photo moments, enter giveaways and compete for Atlantic City-themed prizes, including branded merchandise and salt water taffy, the iconic Boardwalk treat with roots in Atlantic City. For an extra sweet surprise, the first player to receive the golden taffy hidden in their bag will win an Atlantic City Grand Prize Getaway Package!
“After an enthusiastic response to the activation’s debut at Union Station, we’re excited to bring this experience to Grand Central Terminal, one of the country’s most iconic and busiest transportation hubs,” said Gary Musich, President and CEO of Visit Atlantic City. “The pop-up gives visitors a playful preview of Atlantic City’s acclaimed dining, live entertainment, casino resorts and attractions, all just over two hours by car from New York City. By bringing our longstanding Monopoly ties to life in the heart of Manhattan, we hope to inspire travelers to make Atlantic City their next getaway.”
Free and open to the public, the activation will take place from 10 a.m. to 7 p.m. on Oct. 2 - 4, 2026 in the Vanderbilt Hall of Grand Central Terminal in New York City. Event hours and additional activation details will be shared closer to the event. For additional information about Visit Atlantic City, visit visitatlanticcity.com.
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About Visit Atlantic City
Visit Atlantic City is a 501(c)(6) organization formed and funded as a public-private partnership by the Casino Reinvestment Development Authority (CRDA) to create economic development through leisure tourism, conventions, sporting events, film production and group tourism.
Atlantic City is a premier travel destination on the East Coast with the first Boardwalk to open in the United States. Attracting visitors with its diverse array of tourism offerings, Atlantic City is home to nine casino resorts, an eclectic culinary scene, vibrant history, thrilling entertainment and family-friendly adventures, making it the ultimate destination where celebrations live on and inspire visitors to create memory-making moments.
For complete Atlantic City tourism and convention information, visit visitatlanticcity.com. Follow us on Facebook, X, Instagram and LinkedIn.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.
Media Contacts
MMGY
visitatlanticcitypr@mmgy.com
Visit Atlantic City
Jessica Kasunich
jessicak@visitatlanticcity.com
