Every destination has its signature tradition, and in Atlantic City, NJ, it’s the sweet, nostalgic pull of Salt Water Taffy. This colorful, sticky treat has been part of the city’s story for generations, leaving its mark on Atlantic City’s history and welcoming spirit. From its beginnings on the Atlantic City Boardwalk to its presence at conventions and meetings today, Salt Water Taffy remains an iconic part of the Atlantic City experience.

 

The History of Salt Water Taffy in Atlantic City

The origins of Salt Water Taffy in Atlantic City trace back to the late 1800s, when Atlantic City was rising as a must-visit seaside destination. In 1883, Salt Water Taffy got its name when a candy shop was flooded with seawater. The owner jokingly called it “Salt Water Taffy,” and the playful name has stayed ever since. As the city grew, so did the popularity of this now-iconic candy. Grabbing a box of taffy became part of the Boardwalk experience, which continues strongly today.

Where to Get Your Salt Water Taffy Fix

A visit to Atlantic City wouldn’t be complete without stopping by one of the many classic candy shops on the Boardwalk and throughout the city’s casino properties. Original shops like Fralinger’s, James Candy Company, and Steel’s Fudge have been delighting visitors for generations with their signature boxes and timeless flavors.

Choose from a variety of flavors and classic picks like vanilla, chocolate, banana, and strawberry, or vibrant flavors like watermelon, peppermint, and cotton candy.

Pro tip: Build your own assortment! Mixing flavors is part of the tasting experience and makes for the perfect shareable treat.

Person grabs a piece of salt water taffy from a jar

 

Salt Water Taffy at Conventions and Events

Salt Water Taffy continues to play a vital role in Atlantic City’s meetings, conventions, and citywide events. You'll often find Salt Water Taffy tucked into welcome bags and gifts or handed out as a sweet surprise. It's a small treat that makes every visitor and attendee feel tied to Atlantic City.

More Than Candy, It’s Part of Our Story

While many view Salt Water Taffy as a sweet treat during the summer season, it’s a symbol of Atlantic City’s nostalgia and iconic history. Whether you’re picking up a box as a souvenir, gifting it to a loved one, or enjoying it on our free beaches, Salt Water Taffy turns every visit into a celebration of Atlantic City’s vibrant spirit and memory-making moments. Plan your Atlantic City getaway today!